Mistakes to Avoid While Writing Essays on Popular Topics
An essay or your copy could be defined as a direct conversation with prospective customers. Copywriting or essay writing, essentially, is using a series of written words to convince people to take an action such as making a purchase, requesting a demo, submitting an application form, downloading a PDF file, etc.
While nearly all modern-day writers are keen on writing essays on popular topics, only a few managed to relish its benefits. This is because the others are probably making the below-mentioned mistakes.
1. Forgetting About Search Engine Optimization (SEO)
When writing, writers must be aware of search engine optimization (SEO). It might be a tweak in the paragraph but incorporating terms that people might use when looking out for a product online allows the copy to appear on the foremost pages of search engines, thus, reaching a significant segment of the population quite quickly.
2. Being Inconsistent Across Platforms
Starting from colossal organisations to start-ups, everyone trying to gain or regain a strong footing on the vast digital landscape must be capable of crafting and deploying easily digestible, clear, and consistent messages across diverse platforms. Inconsistency hampers the trust quotient and prevents the products and services from building fluency.
3. Failing to Comprehend the Visitors’ Motivation Level
Before writing essays on popular topics, it is necessary to identify what exact phase of the purchase cycle the visitors are in currently. The best way to do so is by asking the following questions:
- Have the visitors heard of the concerned brand and product?
- Are they planning on buying?
- Do they have the data required to make a proper decision?
- Do they have doubts or unanswered queries?
- What possibly could hold them back?
The answers to the questions above will guide the entire copy. The answers depend a lot on the amount of traffic received.
4. Ignoring Responsiveness
Consumers read content to carry out most of their online activities using their smartphones or tablets. Thus, there is no chance one can ignore mobile-friendliness. Business owners need to adopt a responsive approach so that everybody can access content on mobile devices. This means large fonts, short paragraphs, scannable headlines, and relevant images.
5. Imitating Others
A highly competent creative writer said a desirable outcome is possible only if one agrees to think and convey differently from the rest. For inspiring, one must connect with his or her targeted audience and be honest. When business owners imitate what others have already done, they lose their authentic selves along with the opportunity to establish a connection.
Apart from the mistakes specified, another one that most entrepreneurs commit is not organizing content in accordance with the design of a website. It is natural to get caught up in words, but remember that design is equally vital or sometimes a tad bit more. Imagery is one of the first things that captivate a reader’s attention, and if a copy does not gel with the web design, it will contribute much less to marketing.
